It was the most watched episode in Dragon’s Den history when sisters Anna and Samantha Williams won over the Dragon’s Den panel.
Never before had the judging panel unanimously decided to each invest over a million dollars into a potential company.
After buying a staggering 25% share in the sisters company, the Dragon’s Den panel have personally mentored the pair, helping them undergo re-branding and re-packing of their miracle product.
Touting their discovery as “a great step forward in skincare history,” the judges were quick to offer up their hard earned cash to back the entrepreneurial pair. We were shocked. The most we were hoping for was some advice…we weren’t even sure that we would manage to get any investors,” explained Samantha. After outstanding offers from each panel member, the sisters burst into tears.
The judges were amazed that one product was able to do all of the following:
– Remove Wrinkles & Fine Lines
– Remove Eye Wrinkles & Dark Circles
– Reduce Eye Puffiness & Under Eye Bags
– Reduce Dark Spots, Age Spots & Sun Spots
“It didn’t feel real. The fact that all these successful, business-minded people wanted to be apart of Derma Viva and what we were doing was very emotional!” explained Anna.
The pair are the first contestants in the show’s long duration to ever receive a standing ovation and offers of investment from all five panel members. The sisters said they celebrated the success with champagne and cake when the episode wrapped.
Since filming their episode, the sisters have been hard at work putting the advice of their mentors into play.
“We completely re-branded our company and came up with new packaging,” said Anna.
The pair recently unveiled the product that netted them millions of dollars in investments and made it for sale across the United Kingdom.
“The two products we displayed on the show have been rebranded into Derma Viva. It’s the original formula, all we’ve done is change the name and the packaging,” explained Samantha.
The sisters first launched the products for sale through their company website and say they sold out within 5 minutes.
“We even made sure we had more product than we thought we could sell, but all of it sold out within five minutes!” exclaimed Samantha.
While the Dragon’s Den investors are toasting to their smart business move, women around are flocking online to purchase the Derma Viva cream and saying their results have been life-changing.
“ Derma Viva is revolutionizing anti-ageing medicine,” explained Deborah Meaden from Dragon’s Den.
Article courtesy of The Irish Post.